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All Journal Jurnal Manajemen Teknologi JURNAL RELASI STIE MANDALA JEMBER JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Pendidikan dan Konseling Ideas: Jurnal Pendidikan, Sosial dan Budaya Ekombis: Jurnal Fakultas Ekonomi Jurnal Ilmiah Edunomika (JIE) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Ilmiah Vastuwidya Jurnal Ilmiah Satyagraha JPM: JURNAL PENGABDIAN MASYARAKAT Sustainable Environmental and Optimizing Industry Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Simki Pedagogia Jurnal Simki Economic Journal of Social Responsibility Projects by Higher Education Forum JURNAL BARUNA HORIZON Jurnal Riset Manajemen dan Akuntansi (JURIMA) Journal of Social Science Studies (JOS3) Journal of Trends Economics and Accounting Research CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Open Access DRIVERset Optimal: Jurnal Ekonomi dan Manajemen Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Penelitian Rumpun Ilmu Teknik JBK Realible Accounting Journal Relasi : Jurnal Ekonomi
Mardikaningsih, Rahayu
Universitas Sunan Giri Surabaya
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Journal : EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)

 1 
Pengaruh Persepsi Kualitas Dan Persepsi Resiko Terhadap Keputusan Pembelian Susu Formula Rahayu Mardikaningsih
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 1 No 1 (2019): August 2019
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.949 KB) | DOI: 10.47065/ekuitas.v1i1.7

Abstract

Before determining the purchase decision of Isomil Plus Advanced Soya formula milk, consumers will evaluate the quality and risk of the dairy product, especially for children who have allergies to cow's milk protein, if perceived by consumers to be of high quality, they will decided to buy it, on the contrary if the perception of the risk of consuming milk is higher than the quality, they will cancel their intention to buy it. The sampling technique in this study is the accidential sampling method. The population in this study involved 100 respondents who used Isomil Plus Advanced Soya formula milk in Surabaya City. The results showed that the perception of quality had a significant positive effect on the purchasing decisions of Isomil Plus Advanced Soya formula milk in Surabaya City. The results showed that the perception of risk had a significant positive effect on the purchasing decisions of Isomil Plus Advanced Soya formula milk in Surabaya City.
Pengaruh Keterampilan Interpersonal, Pengalaman Kerja, Integritas dan Keterikatan Kerja terhadap Kinerja Penyuluh Pertanian Didit Darmawan; Rahayu Mardikaningsih
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i2.1153

Abstract

Agricultural Extension Officers are agricultural service officers who are tasked with helping farmers run farming businesses through an extension system as a form of learning activity for farmers and agricultural entrepreneurs so that they can help and organize themselves when looking for and using information about markets, capital, technology, and other resources to be able to developing business efficiency, productivity, welfare and income, as well as developing the level of awareness to preserve the environment. Agricultural instructors must have managerial and technical competencies because agricultural instructors must have technical capabilities related to agriculture, and managerial capabilities include the ability to manage work to carry out extension services. To carry out outreach activities, qualified instructors are needed. The performance of the extension agent determines the effectiveness of the extension activity so that it is necessary to determine the determinants of the performance of the extension worker. The research was conducted in Lumajang Regency, East Java. This study resulted in four findings, namely: (1) interpersonal skills have a significant role in performance; (2) the performance of the instructor is not significantly affected by work experience; (3) integrity has a significant impact on the performance of extension workers; (4) the ups and downs of the performance of the extension worker get the role of work engagement
Visual Merchandising dan Motivasi Hedonik terhadap Pembelian Impulsif Tri Seno Anjanarko; Rahayu Mardikaningsih
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 3 (2022): February 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i3.1313

Abstract

People's culture that is more consumptive has resulted in high impulsive purchases. With this phenomenon, store managers are expected to be able to take advantage of consumer behavior. Impulsive buying can occur because of the appeal that stores provide as visual merchandising. The store manager will be required to make the store look attractive. In addition, the presence of hedonic motivation is also able to increase impulse buying. This study aims to determine the role of visual merchandising and hedonic motifs on impulsive purchases at a shopping center in Surabaya. This study spread 200 questionnaires with a response rate of 65.5% so that the data processed were 131 questionnaires. The research data will be tested with multiple linear regression with SPSS software. The results of the analysis show that visual merchandising plays a significant role in impulse buying. Impulsive buying is also significantly influenced by hedonic motivation. The two independent variables of the study provide a significant role in impulsive buying together
Pandangan Karyawan tentang Dukungan Organisasi: Penguatan Komitmen Organisasi atau Turnover Intention? Rahayu Mardikaningsih
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 3 (2023): February 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i3.3052

Abstract

Organizations need to retain employees who have high work results and productivity at work because these efforts will affect the operational efficiency of the organization. Employee commitment needs careful scrutiny for resource development programs to have high equity value in the future. However, many organizations have turnover intention problems. The existence of turnover intention is considered to have a bad quality on the relationship between parties. Dissatisfied workers are one of the causes and employees may have the impression that there is no organizational support so that workers' interests are met regarding task completion. This study was conducted with the intention of analysing and determining the relationship between perceived organizational support with commitment and turnover intention. Using a correlational approach survey method, the survey consisted of 72 employees as the survey sample. The findings of the study suggest that there is a strong positive correlation between organizational support and commitment but with turnover intention, the negative relationship is quite weak. This has been proven by the correlation test. The better the employees' impression of organizational support, the more their commitment increases and the less likely they are to move. Conversely, the lower the impression of organizational support for employees, the lower the commitment and the greater the turnover intention.
Co-Authors Abdul Rahman Allyana Infante Arif Rachman Putra Baskoro, Bimmo Dwi Budi Handayani Cici Cici Cilda Thesisa Ilmawan Didit Darmawan Didit Darmawan Dita Nurmalasari Eli Masnawati Eli Masnawati Ella Anastasya Sinambela Ella Anastasya Sinambela Ella Anastasya Sinambela Elok Imroatul Azizah Ernawati Ernawati Fayola Issalillah Fayola Issalillah Fira Nurafini Jahroni Jahroni Jahroni, Jahroni Louise Elizabeth Radjawane Mila Hariani Mirza Elmy Safira Misbachul Munir Mohammad Djaelani Muhammad Mas Davit Herman Rudiansyah Muhammad Mas Davit Herman Rudiansyah Muhammad Nur Alfan Muhammmad Yusron El-Yunusi Natasya Nafa Putri Putra, Arif Rachman Putri Nur Laila Sari Rafadi Khan Khayru Retnowati, Eli Samsul Arifin Samsul Arifin Samsul Arifin Samsul Arifin Samsul Arifin Seno Anjanarko, Tri Sinambela, Ella Anastasya Siti Kholidatur Rodiyah Siti Nur Halizah Sudja’i Sudja’i Surjo Hadi Tri Seno Anjanarko Utami Puji Lestari